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Strategic Communications for Nonprofits:

The Fundamentals of Planning and Practice

NSC is pleased to offer for 2010, Strategic Communications: The Fundamentals of Planning and Practice for Nonprofits—a four-part seminar designed for non-profit executives with limited knowledge of and/or experience with communications planning.   This seminar is offered to health-related nonprofits (eligible for MFH funding).    

[Download Application Packet:  Word  |  PDF]


This unique course will be led by Rebeccah Bennett of Vector Communications Corporation.

Seminar attendees will learn about the field of strategic communications with particular emphasis on communications planning. 

As a result of their training, participants:

  1. Will become familiar with the components of a standard communications plan including goals, objectives, target audiences, key messages, marketing strategies, communications tactics and evaluation measures. 

  2. Will be able to determine their organizations’ communications needs;

  3. Gauge the effectiveness of their existing communications activities;

  4. Customize their own communications plans; engage in intentional relationship building with groups critical to their missions; and

  5. Establish evaluation measures for their communications efforts 

  6. Learn about the latest advancements in marketing and social technology, including social media marketing, social marketing, and electronic outreach. 

The four-session series will be offered from 10:00 am to 4:00pm on March 24, April 21, May 26, and June 16, 2010 in St. Louis at NSC’s office Union Square Plaza, 326 S. 21st Street, Suite 300-302, St. Louis MO 63103.   A commitment to participate in all four classroom sessions of the series, and coaching activities with the instructor, is required. There is a nominal fee of $250 per organization. Organizations are required to send two participants. Space is limited to ten organizations to ensure quality of training. 

 

In the Letter of Intent, please address (maximum one-typed page, minimum 12 font):

  • Your organization’s current communication activity, including each targeted audience.

  • Participation from staff and the commitment of your staff to do the work necessary to acquire new communications skills and support the ongoing communication process.

  • Challenges or obstacles relative to your organization communication activity.

  • The impact participation in this program may have on your organization’s ability to accomplish its mission.

Please include the Board Chair’s signature, along with the Executive Director’s signatures on the Letter of Intent. 

All inquiries regarding this program should be directed to Claire Hundelt, Director of Programs and Services, at 314-436-9580 or claire@nonprofitservices.org .

 

Application:

To apply for Strategic Communications for Nonprofits, please submit the application form and letter of intent by 5:00 p.m. on Thursday, March 12, 2010.  Please scan and send by e-mail to Claire@nonprofitservices.org or you may also send by fax (314) 436-0240.

You will be notified of your acceptance by the week of March 15, 2010.


The mission of NSC is to strengthen our region's nonprofit organizations and the nonprofit sector as a whole by providing programs, services, and resources that inform, promote, and connect nonprofits as they work to improve people's lives. 


Support for this NSC initiative was provided by the Missouri Foundation for health. 

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